If you’re interested in working with us, please feel free to email me. 

We are looking for highly-motivated students for your graduated study.

UNIVERSITY APPOINTMENTS

l 09/2023-current: Full professor. Pusan National University, South Korea

l 03/2020-08/2023: Assistant and Associate professor. Pusan National University

RESEARCH INTERESTS & METHODS

Human-Computer Interaction, IT Adoption, Online Trust and Risk, Social Media, Social Commerce, Cross-border E-commerce, IT outsourcing

ACADEMIC SERVICE

l  Senior Editor of Information Technology and People

l  Senior Editor of Journal of Electronic Business & Digital Econmics

l  Associate Editor of Electronic Markets

l  Associate Editor of Internet Research

l  Associate Editor of Electronic Commerce Research

l  Associate Editor of Journal of Electronic Commerce Research

l  Associate Editor of Behaviour and Information Technology

l  Editorial Review Board of Journal of Database Management

l  Editorial Review Board of Journal of Global Information Management

l  Track chair of Wuhan International Conference on Electronic Business 2021

l  Track chair of International Conference on Electronic Commerce 2021

l  Workshop co-chair on Information Systems in Asia Pacific (ISAP 2020)

l  Track chair of AMCIS 2020

l  Special issue chair of International Conference on Electronic Commerce 2020

l  Program Committee of Wuhan International Conference on E-business 2020

l  Reviewer coordinator for PACIS 2019

l  Program chair of International Conference on Electronic Commerce 2019

l  Associate Editor of European Conference on Information Systems 2018

l  Session chair of International Conference on Electronic Business 2018

l  Track chair of Wuhan International Conference on Electronic Business 2018

l  Track chair of International Conference on Electronic Commerce 2018

l  Guest editor of special issue for Dark sides of AI in Electronic Markets

l  Guest editor of special issue for cross-border e-commerce in Electronic Commerce Research

l  Guest editor of special issue for e-commerce in Asia-Pacific in Electronic Commerce Research

l  Guest editor of special issue for sharing economy in Information Technology for Development

l  Guest editor of special issue for global e-commerce in Journal of Global Information Technology Management

l  Guest editor of special issue in Journal of Management Science and Engineering

JOURNAL PUBLICATIONS

1          Zhou, F., Zhang, N., Wang, N., and Mou, J.*. 2023. “Design affordance in VR and customization intention: Is customer inspiration a missing link?” Technological Forecasting & Social Change 192, 122594. (SSCI).

2          Song, M., Xing, X., Duan, Y., and Mou, J*. 2023. “Exploring User Intent to Imitate Toward Social Avatars Node Based on Social Network Theory,” Journal of Electronic Commerce Research 24(3), 253-268 (SSCI).

3          Lee, J.K., Huang, S., Ceran, Y., Lu, H.B., Liu, S., Huang, W., and Mou, J. 2023. “Cross-border issues and technology and management solutions during COVID-19,” Data Science and Management 6, 76-78. (SCOPUS).

4          Zhou, F., Lin, Y., Mou, J*, Cohen, J., and Chen, S. 2023. “Understanding the dark side of gamified interactions on short-form video platforms: Through a lens of expectations violations theory,” Technological Forecasting & Social Change 186, 122150. (SSCI).

5          Cheng, X., Cohen, J., and Mou, J.* 2023. “AI-Enabled Technology Innovation in E-Commerce,” Journal of Electronic Commerce Research 24(1), 1-6 (SSCI).

6          Zhou, F., Lin, Y.H., and Mou, J.*. 2023. “Unpacking the effect of gamified virtual CSR cocreated on users’ pro-environmental behavior: A holistic view of gamification affordance,” Technology in Society 73, 102228 (SSCI).

7          Li, J., Zhang, Y., and Mou, J.*. 2023. “Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation,” Journal of Retailing and Consumer Services 72, 103292. (SSCI).

8          Cheng, X., Su, X., Yang, B., Zarifis, A., and Mou, J. 2023. “Understanding users’ negative emotions and continuous usage intention in short video platforms,” Electronic Commerce Research and Applications 58, 101244. (SSCI).

9          Tsai, S.B., Wu, C.H., and Mou, J. 2023. “Theme issue on emerging advances in ubiquitous artificial intelligence: trends, challenges, and future research directions,” Forthcoming in the Personal and Ubiquitous Computing. (SCOPUS).

10      Zhu, W.L., Mou, J.*, Benyoucef, M., Kim, J., Hong, T. and Chen, S. 2023. Understanding the relationship between social media use and depression: a review of the literature. Forthcoming in the Online Information Review (SSCI).         

11      Mou, J., Cohen, J., Bhattacherjee, A., and Kim, J.K. 2022. “A Test of Protection Motivation Theory in the Information Security Literature: A Meta-Analytic Structural Equation Modeling Approach,” Journal of the Association for Information Systems 23(1), 196-236 (SSCI). (ABS=4*).

12      Song, M.M., Du, J., Xing, X., and Mou, J.*. 2022. “Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction,” Electronic Commerce Research and Applications, 55, 101199. (SSCI).

13      Cheng, X., Zhang, S., Fu, S., Liu, W., Guan, C., Mou, J., Ye, Q., and Huang, C. “Exploring the metaverse in the digital economy: an overview and research framework,” Journal of Electronic Business & Digital Economics, 1(1/2), 206-244.

14      Luo, Y., Mou, J.*. “Understanding gender differences in mHealth apps continuance: a modified protection motivation theory,” Journal of Electronic Business & Digital Economics, 1(1/2), 225-247.

15      Song, L.L., Zhang, Q., Hu, B., and Mou, J.*. 2022. “To Resist or to Purchase: The Causal Mechanism of Binge-Watching and Program Purchase,” Journal of Retailing and Consumer Services, 68, 103021. (SSCI).

16      Zhang, W., Li, L., Mou, J.*, Zhang, M., Cheng, X.S., and Xia, H. “Mediating Effects of Attitudes, Risk Perceptions, and Negative Emotions on Coping Behaviors: Evidence from a Survey of Older Chinese Adults,” Journal of Organizational and End User Computing, 34 (6), 1-22. (SSCI).

17      Xing, X., Song, M.M., Duan, Y., and Mou, J.*. 2022. “Effects of different service failure types and recovery strategies on the consumer response mechanism of chatbots,” Technology in Society, 70, 102049. (SSCI).

18      Cheng, X.S., Zhang, X.P., Cohen, J., and Mou, J.*. 2022. “Human vs. AI: Understanding the Impact of Anthropomorphism on Consumer Response to Chatbots from the Perspective of Trust and Relationship Norms,” Information Processing and Management, 59(3) 102940. (SCIE)

19      Zhou, F., Mou, J*, and Kim, J.K. 2022. “Toward a Meaningful Experience: An Explanation of the Drivers of the Continued Usage of Gamified Mobile App Services,” Online Information Review, 46(2): 285-303. (SSCI).

20      Hoque, M.R., Mou, J.*, and Zhang, Y. 2022. “Consumer Motives Toward Cross-Border E-Commerce: Means-End Chain Analysis,” International Journal of Electronic Business, 17(4):367-385. (SCOPUS).

21      Zhou, F., Zhang, N., and Mou, J.* 2022. “Universities as Incubators of Innovation: The Role of a University Playfulness Climate in Teachers' Sustainable Teaching Innovation,” The International Journal of Management Education, 20(3), 100693. (SSCI).

22      Cui, L., Jiang, X.Y., Zhang, L., Zhang, P., and Mou, J. 2022. “Coordination mechanism for a remanufacturing supply chain based on consumer green preferences,” Forthcoming in the Supply Chain Forum: An International Journal, DOI: 10.1080/16258312.2022.2079956 (SCOPUS).

23      Cheng, X.S., Bao, Y., Alex, Z., Gong, W.K., and Mou, J.*. 2022. “Exploring Consumers’ Response to Text-Based Chatbots in E-Commerce: The Moderating Role of Task Complexity and Chatbot Disclosure,” Internet Research, 32(2):496-517. (SSCI).

24      Chen, S.H., Qiu, H., Zhao, S., Han, Y., He, W., Siponen, M., Mou, J., and Xiao, H. 2022. “When More Is Less: The Other Side of Artificial Intelligence Recommendation,” Journal of Management Science and Engineering, 7(2):213-232 (SCOPUS).

25      Zhou, F., Mou, J.*, Wang W., and Wu, Y. 2022. “Social Media Usage and Employees' Creativity: Is Relational Energy a Missing Link?” Online Information Review, 46(6):1034-1053. (SSCI).

26      Cheng, X.S., Xiao, L., Shen, XL., Zarifis, A., Mou, J*. 2022. “The dark sides of AI,” Electronic Markets, 32(1):11-15 (SSCI).

27      Liu, A.J., Luo, S., Mou, J.*, and Qiu, H. 2022. “The Antagonism and Cohesion of the Upstream Supply Chain under Information Asymmetry,” forthcoming in Annals of Operations Research. (SSCI).

28      Cui, L., Gao, M., Dai, J. and Mou, J.* 2022. “Improving Supply Chain Collaboration through ?Operational Excellence Approaches: An IoT Perspective,” Industrial Management & Data Systems, 122(3): 565-591. (SCIE).

29      Zhou, F., and Mou, J.*. 2022. “Does Social Media Usage Evoke Employees’ Spirituality? A Cross-Level Moderation Model of Inclusive Leadership," Information Technology & People, 35(4):1383-1409 (SSCI).

30      Xiao, L., Cheng, X.S., and Mou, J*. 2022. “Understanding global e-commerce development during the COVID-19 pandemic: Technology-Organization-Environment perspective,” Journal of Global Information Technology Management, 25(1): 1-6. (SSCI).

31      Cheng, X.S., Xiao, L., and Mou, J*. 2022. “Interview with Yolanda Yao, Product Director of a leading cross-border e-commerce company,” Journal of Global Information Technology Management, 25(1): 102-107. (SSCI).

32      Song, M., Xing, X., Duan, Y., Cohen, J., and Mou, J*. 2022. “Will Artificial Intelligence Replace Human Customer Service? The Impact of Communication Quality and Privacy Risks on Adoption Intention,” Journal of Retailing and Consumer Services 66, 102900. (SSCI)

33      Xiao, L., Pan, T., Mou. J.* and Huang, L.H. 2022. “Understanding Determinants of Social Networking Service Fatigue：An Interpretive Structural Modeling Approach,” Information Technology & People, 35(1): 46-66. (SSCI).

34      Zhu, W.L., Mou, J*., and Cohen, J. 2021. “A Cross-continent Analysis of the Invariance of Product Information in Cross-border Electronic-commerce. Journal of Global Information Management, 29(6), article 54. (SSCI).

35      Mou, J., and Benyoucef, M. 2021. “Understanding Consumer Behavior in Social Commerce: A Meta- Analytic Approach,” Technological Forecasting and Social Change, 167, 120734. (SSCI).

36      Cheng, X. Mou, J*., and Yan, X.B. 2021. “Sharing Economy Enabled Digital Platforms for Development,” Information Technology for Development, 27(4): 635-644. (SSCI).

37      Huang, Z., and Mou, J.*. 2021. “Gender Differences in User Perception of Usability and Performance of Online Travel Agency Website,” Technology in Society, 66, 101671 (SSCI).

38      Chen, S.H., Xiao, H., He, W., Mou, J. and Siponen, M., Qiu, H., and Xu, F. (2021). “Determinants of Individual Knowledge Innovation Behavior-A Perspective of emotion, Knowledge sharing, and Trust,” Journal of Organizational and End User Computing, 33(6), 1-24. (SSCI).

39      Liao, J.Y., Chen, J., and Mou, J.*. 2021. “Examining the antecedents of idea contribution in online innovation communities: A perspective of creative self-efficacy,” Technology in Society, 66, 1010644. (SSCI).

40      Liu, W.C., Xia, H.S., and Mou, J.*. 2021. “Understanding User's Continuous Use of Financial Technology Products,” Asia Pacific Journal of Information Systems, 31(2): 236-256 (SCOPUS).

41      Cheng, X.S., Liu, T.T., and Mou, J.*. 2021. “Investigating Perceived Risks and Benefits of Information Privacy Disclosure in IT-Enabled Ride-Sharing,” Information and Management, 58(6), 103450 (SSCI).

42      Zheng, D.J., Dai, X., Lan, T., Zhang, W., and Mou, J. 2021. “The Negative Effect of Share Pledging by Controlling Shareholders under COVID-19,” Emerging Markets Finance and Trade, 57(10), 2826-2837. (SSCI).

43      Song, L.L., Hu, B.X., and Mou, J*. 2021. “Investigating consumer binge-watching behavior: A valence framework perspective,” Journal of Retailing and Consumer Services, 62,102604 (SSCI).

44      Xu, Y.J., Zhu, J.M., and Mou, J.*. 2021. “Factors Influencing Bid-Winning Performance in Mixed Crowdsourcing: The Persuasive Effect of Credible Information Sources,” Technology in Society, 65, 101539. (SSCI).

CONFERENCE PROCEEDINGS

1                    Huang, Z., Mou, J*., Benyoucef, M., and Kim, J. 2022. Live Streaming: Its Relevant Concepts and Literature Review. ?the 56th of HICSS

2                    Cheng, X., Zhang, S., Liu, W. and Mou, J. 2022. Understanding Visitors' Metaverse and In-Person Tour Intentions During The COVID-19 Pandemic: A Coping Perspective. the 56th of HICSS

3                    Mou, J., and Cohen, J.F. 2022. “The Contribution of Governance and Capabilities to It Outsourcing Success: A Meta-Analytic Study,” the Thirtieth European Conference on Information Systems (ECIS), Romania.

4                    Liu, Y.X., Qin, C.X., Ma, X.B., Pian, W.J., and Mou J. 2022. “Examining the Effects of Health Belief and Affection on Continued Teleconsultation Use in the Post-COVID-19 Era: Evidence from China,” the Pacific Asia Conference on Information Systems (PACIS), Taipei.

5                    Cheng, X.S, Su, X., Zarifis, A., and Mou, J. 2022. “Understanding Users’ Negative Emotions and Continuous Usage Intention in Short Video Apps Indulging,” the 23^rd International Conference on Electronic Commerce, Daegu, South Korea June 22-24. (ICEC)

6                    Meng, Y.H., Li, Y., Mou, J. and Raheela, B. 2022. “Value Co-creation of Online Service: A model proposed based on Activity System Model,” the 23^rd International Conference on Electronic Commerce, Daegu, South Korea June 22-24. (ICEC)

7                    Liu, Q., Zhu, Z., and Mou J. 2022. “Dynamic Effects of Seller Competition on Platform Product Abundance from Short-Term and Long-Term Perspective,” HCI International 2022.

8                    Mou, J., and Cohen, J.F. 2021. “A Meta-Analytic Study on the Contribution of Governance to IT Outsourcing Success,” SIG Sourcing annual workshop. December 6th 2-4pm

9                    Mou, J., Guan, C., Liu, W.T., and Kim, J.K. 2021. “Predicting Cryptocurrency Market Using Social Media Sentiments and Search Trends during Covid-19,” in the 22^ed International Conference on Electronic Commerce (ICEC).

10             Mou, J., Benyoucef, M. and Kim, J.K. 2020. "Benefit, Risk and Social Factors in Consumer Acceptance of Social Commerce: A Meta-analytic Approach," in the 26th Americas Conference on Information Systems (AMCIS).

11             Mou, J., Zhu W.L., Benyoucef, M. and Kim, J.K. 2020. “Understanding the Relation Between Social Media Use and Depression: A Systematic Review,” in the 26th Americas Conference on Information Systems (AMCIS). [Best paper nominee]

12             Hu, S. and Mou, J. 2020. “Impacts of Social Media Usage in Cross-cultural Social Commerce: The Roles of Cultural Intelligence and Cultural Distance,” in the 19th Wuhan International Conference on E-Business (WHICEB). [First Nominated paper]

13             Hoque, M.R., Mou, J.*, and Zhang, Y. 2020. “ConsumerMotives Toward Cross-Border E-Commerce: Means-End Chain Analysis,” 2020 International Joint Conference of Korea Trade Research Association (KTRA).

14             Liu, F., Liu, C., and Mou, J.* 2020. “The impact of inventory management on firm performance in the Chinese e-commerce industry: Does size matter?” In the workshop on Information Systems in Asia Pacific (ISAP). 12/13/2020.

15             Mou, J. and Benyoucef, M. 2019. “Consumer Behavior in Social Commerce: Results from a Meta-Analysis,” In the workshop on Information Systems in Asia Pacific (ISAP). 12/14/2019. [Excellence Paper Award]

16             Mou, J., Zhu W.L. and Benyoucef, M. 2019. “Predicting the Effects of Product Description on Purchase Intentions in Cross-border E-commerce: An Integration of Involvement Theory and Commitment- involvement Theory,” in the 23rd Pacific Asia Conference on Information Systems (PACIS).

17             Westland, C., Phan, T., Tan, T. and Mou, J. 2019. “Monitoring and Credit Risk in Social Credit Systems,” in the 13rd China Summer Workshop on Information Management (CSWIM).

18             Cheng, X.S, Bao, Y., Zarifis, A. and Mou, J. 2019. A Model of Customer Trust in Sharing Economy- Driven Ride-Sharing Platforms Involving Psychological Contract Violation and Recovery,” in the 25th Americas Conference on Information Systems (AMCIS).

19             Zhu, W.L., and Mou, J.* 2019. Exploring the Purchase Intention in Cross-border E-commerce: An Integration of Hierarchy-of-effects Model and Commitment-involvement Theory,” ?in the 21st International Conference on Electronic Commerce (ICEC).

20             Mou, J., and Cohen, J.F. 2018. "Illustrating the Use of Cross-Lagged Structural Equation Modelling toExamine Causal Ordering:An Example UsingTrust and Risk in OnlineHealth Services," in the 39th International conference on Information Systems (ICIS).