Ph.D. (2010). Hospitality Management. Pennsylvania State University
MSc. (2004). Hotel Administration. University of Nevada, Las Vegas
B.A. (2002). English Language and Literature. Pusan National University
Currently teaching Marketing Management and Advertising
Marketing strategies and Corporate Financial Performance (CFP)
Corporate Social Responsibilities (CSR) and Corporate Financial Performance (CFP) in the service industry
[보직 및 위원회 활동]
- 2018.09.01. ~ 현재. 경영대학 학생지원센터 센터장
- 2018.03.17. ~ 2020.03.16. 도서관 운영위원회 위원
- 2017.08.11. ~ 2018.08.10. 미래전략위원회 위원
Best Paper Award:
- Strategic Emphasis and Its Performance Implications in China, 2018 APAIB-UNAI Joint Conference
(worked with Kim, K.H. & Kim, M.C.).
- SNS and Brand Loyalth of the Millennial: A Case of Hong Kong Hotel Industry, AAB's International
Conference 2016 (worked with Kot, C.T. & Kim, M.C.)
Ling, C. Y. & Kim, Y. (2018, forthcoming). Appealing to Young Consumers: An Examination of Firm CSR,
CSR Communication, and Brand Attitudes of Generation Z. Academy of Asian Business Review.
Kim, M. & Kim, Y. (2018, forthcoming). CSR and Shareholder Value in the Restaurant Industry: The Roles
of CSR Communication Through Annual Reports. Cornell Hospitality Quarterly. (SSCI)
Kim, Y. (2018). Effects of Marketing Communication Capabilities on the link between Corporate Social
Responsibility on Firm Value : Observations from the Service Industry, Asia Marketing Journal,
Xie, R. Y. R., & Kim, Y. H. (2017). Short-term Overseas Study Tours by Secondary Students in China: What
to Do and What to Gain?. Journal of China Studies, 20(4), 167-185.
Kim, Y. (2017). The Effect of Being a Top Media Spender on Equity Risk: A Study of Restaurant Firms,
경영논총, 35(1), 30-56.
Kim, Y., Cheong, K, & Kim, M. (2017). Workplace Relationships and Employee Engagement: Domestic
Workers vs. Expatriates. Academy of Asian Business Review, 3(1), 55-74.
Lin, P. M., Kim, Y., Qiu, H., & Ren, L. (2017). Experiential Learning in Hospitality Education Through a
Service-Learning Project. Journal of Hospitality & Tourism Education, 29(2), 71-81.
Kim, Y., Kim, M., & Mattila, A. S. (2017). Corporate Social Responsibility and Equity-Holder Risk in the
Hospitality Industry. Cornell Hospitality Quarterly, 58(1), 81-93. (SSCI)
Kim, Y.H., Kot, C. T., & Kim, M.C. (2016). SNS and Brand Loyalty of the Millennial: A Case of Hong Kong
Hotel Industry. Academy of Asian Business Review, 2(1), 1-19.
Kim, Y.H., Lin, P., Xiu, H. (2015). Experiential learning: being a real event planner, Journal of Teaching in
Travel and Tourism. 15(4), 382-401.
Kim, M.C. & Kim, Y.H. (2014). Corporate social responsibility and shareholder value of restaurant firms.
International Journal of Hospitality Management. 40, 120-129. (SSCI)
Kim, Y.H., Kim, M.C., & O’Neill, J. (2013). Advertising and firm risk: observations from the restaurant
industry. Journal of Travel and Tourism Marketing, 30(5), 455-470.
Kim, Y.H., Kim, S., & Seol, S. (2013). Determinants of tradeshow attendees’ post-show behavior: role of
their visiting objectives. Journal of Hospitality Marketing & Management, 22(6), 619-633. (SSCI)
Kim, Y.H., Savage, K. S., Howey, R. M., Van Hoof. H. B. (2009). Academic foundations for hospitality and
tourism research: a reexamination of citations. Tourism Management, 30(5), 752-758. (SSCI)
Hanson, B., Mattila, A., O’Neill, J., & Kim, Y.H. (2009). Rebranding and rescaling: effects on hotel
performance. Cornell Hospitality Quarterly, 50(3), 360-370. Featured Article of the Issue (SSCI)